Jargon Dictionary Advertisers

Select the first letter of the term you wish to look up.
# A B C D E F G H I J k L M N O P Q R S T U V W X Y Z


Use this Jargon Dictionary as a tool to find the meanings of words or terms that relate to Sponsors or their programs. Even the most veteran webmasters eventually find a term or abbreviation for something which they don't understand.

Examples of Usage
Searching using the letter links will result in terms or words that begin with that letter.


Clean
The term 'clean' refers to an adult website which is both free from any form of blind links / misleading adverts, and from too many adverts. Many TGPs or link lists express in their rules that they prefer a site or gallery to be 'clean'. This means that it won't be flooded with advertising and will make for a better experience for the surfers. Some rules express a ratio of ads to pictures which is acceptable. Other than that, there's a lot of guesswork involved on the webmaster's part. One guide to how clean a site should be is to check the other sites / galleries listed there (eg. surf around 100 sites in Dmoz and notice how much advertizing those sites have). Although it's important to remember that this is still not a guarantee you'll get listed. When you're making a clean site or gallery, it's vital to make what advertizing you have on there really count. Some webmasters prefer to send the traffic off to a page where the rules no longer apply - and they have more freedom with the number of ads.
Click
Refers to the surfer moving the mouse pointer over an area on a page, and 'clicking' the mouse button. You might hear a webmaster saying, "A surfer clicked my banner". This means that the surfer moved their mouse pointer over a link on the screen, and 'clicked' that link. They were then taken to another webpage.
Conversion Ratio
When a surfer buys something, I have converted him (or HER!) into a cash-paying customer. Surfers will visit your site and, with a bit of luck, some will decide to visit some of your sponsors too. The conversion ratio deals with the number of people you send to a sponsor, versus the number of people who buy something. Let's look at an example. I send 500 people to one of my sponsor's paysites. Out of those 500 people, 2 of them buy something. My conversion ratio is the total traffic sent to the sponsor, divided by the total number of sales. We can then say that one in every 250 people who visited my site bought something. OR... I have a sales ratio of 1:250 (as it will commonly be written). Conversion ratios serve as a guide for adult webmasters as to how well their traffic is performing.
CreamPie
Internal Cumshot, most often times associated with cum being expelled from the vagina after intercourse.